Advertising Research: The Internet, Consumer Behavior, and Strategy

Advertising Research: The Internet, Consumer Behavior, and Strategy

The Internet has revolutionized the way advertising research is conducted. From ...

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Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective

This exciting new text from The Dryden Press provides a strategic marketing and ...

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Consumers

Consumers

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase ...

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